Every active, at its percentage, on the front of the pack.
Most skincare hides behind 'contains'. We print the strength, leave out the fragrance, and put the word 'responsibility' on the box because the label has to earn it.
If it works at a percentage, we print the percentage
An active without a strength is a marketing claim. Salicylic acid does its job at 2%, not at a trace — so the label says 2%, on the wash and on the serum, where you can check it against any other product on the shelf.
- WASH
- 2% Salicylic Acid, pH balanced, fragrance free
- SERUM
- 2% Salicylic Acid, buffered, with cucumber extract and Natural Biome-Boost™
- SPF
- SPF 50 PA++++ hybrid filters, hyaluronic acid and aloe, no white cast
No fragrance. Not because it is fashionable — because it has no job.
Fragrance is the most common irritant in skincare, and irritated skin breaks out more. Nothing in an acne routine needs to smell of anything. So none of it does — the wash, the serum, the sunscreen.
Actives that respect the skin they work on
Salicylic acid exfoliates; it should not strip. Each formula carries the soothing layer that lets you use an acid twice a day: allantoin and betaine in the wash, cucumber and Natural Biome-Boost™ in the serum, hyaluronic acid and aloe in the sunscreen.
- TESTED
- Dermatologically tested
- MADE
- Made in India
- ETHICS
- Cruelty free
Three steps make a breakout and its mark. Each product takes one.
Sebum, sweat, sunscreen and the day's grime sit on the skin and drain into the pore.
Dead cells clump on the pore wall and sebum binds them into a plug — the blackhead or whitehead that becomes a spot.
As a spot heals, the pigment cells beneath it are primed. UVA reaches them and they build excess melanin — the flat brown mark.
Two minutes in the morning, two at night
Before you start
All three jobs. One routine.
2% Salicylic Acid Face Wash (175 ml), 2% Salicylic Acid Serum (30 ml), Aqua Sunscreen SPF 50 PA++++ (50 ml). Priced below buying them apart.
