Glow isn't a filter.
It's clean, even skin.
Skin looks dull for two reasons: a rough, oxidised surface that scatters light, and patchy pigment underneath. The wash handles the surface twice a day. The serum works on what is underneath, every morning.

What the wash does, and what the serum does
A wash is on the skin for a minute; a serum for the whole day. The wash clears the oxidised oil and dead cells that dull the surface. The serum is the treatment: stable vitamin C that neutralises free radicals and, over weeks, evens tone.
- WASH
- Twice a day. Clears oxidised oil and dead cells without stripping, at skin's own pH.
- SERUM
- Every morning. Antioxidant defence and gradual evening of tone.
- BOTH
- Vitamin C — the wash for the surface, the stable serum for the layers beneath.


Indian cities are hard on skin. The surface shows it first.
Strong UV and particulate pollution oxidise the oil on the skin's surface within hours; oxidised oil and dead cells scatter light instead of reflecting it. Underneath, UV switches on pigment unevenly. Fix only one and skin still looks dull.

Three things make skin dull. The duo covers all three.
They scatter light and make skin read grey. Harsh washes strip them off along with the barrier; gentle ones leave them behind.

UV and pollution create unstable molecules that damage collagen and dull the surface.

UV switches on tyrosinase in patches — the blotchiness that reads as uneven tone.

Why 10% is the right serum to start with
Higher percentages are no faster at the antioxidant job and sting more on skin that is new to vitamin C. Ten per cent of a stable form does the work with almost no tingle, which means you actually use it every day — the only thing that moves the timeline. When skin is used to it, our 20% Vitamin C + E + Ferulic serum is the step up.
Two products, one active, two jobs
Vitamin C Brightening Face WashIn the set
10% Vitamin C SerumIn the setWhat actually happens, and when
Morning and night

